Content marketing so good they’ll want an encore

Your company is full of stories that matter – stories that deserve to be told well and shared within your industry. We bring a journalist’s eye to every one.

Your Story, Amplified

With a deep understanding of the core industries we serve, we amplify the stories and expertise of your team through engaging content. You won’t find another media production company with our industry context and journalism experience – more than 35 years covering B2B news in our core sectors.

We deliver informative blogs, whitepapers, email newsletters, case studies, tradeshow magazines, webinars, and social and video content that touches on the pulse of what your audience is talking about right now, making you stand out from competitors as the company that “gets it.”

Prospects will come in wanting to work with you before you’ve even spoken to them. Warm your leads with our evergreen content and watch your audience grow.

Your Prospects Are Reading

Before making a decision, you research. The bigger the decision, the more you research, the longer you consider.

In B2B deals, contracts are large and reputations are on the line. Your prospects are reading your website and sizing you up before you ever speak to them.

Be the company that impresses with how well you understand their pain points and the nuances within their sector. It’s much easier to close a deal when a prospect comes in with a favorable opinion of your brand.

Explore Our Work

Project Delta
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Project Roger
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Project Omega
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Experiences Shared by Our Clients

Say Hi at a Tradeshow

Inbound

Electro Expo

Google Cloud NEXT

Frequently Asked Questions

Got questions? We’ve got answers. Find quick solutions to common inquiries about our services and process.

What does Encore360 do?

Encore360 is a content marketing company specializing in content strategy and promotion for brands in our core industries: horticulture, water management, landscaping, cannabis, energy, and health & wellness. We believe the best way to produce original, valuable content for our clients is through journalism – original research, interviews, and storytelling. With this at the heart of our approach, we write all types of marketing collateral, including blogs, emails, social posts, tradeshow magazines, and more, all based around your company’s needs.

After meeting with you to discuss your marketing needs, we provide a customized proposal for a scope of work. From there, we’ll work together to identify internal sources to interview for content generation. After speaking with them, we’ll get to work creating your deliverables. We might pull contextual information or quotes from a single interview into a variety of content, such as a blog, a newsletter, and an infographic for social media.

We approach our content marketing as a journalist would, interviewing your team in a way that highlights their expertise. Instead of aggregating and repeating content that’s already out there, we inject original reporting into our content to create something new and worth reading. Not to mention, our expertise in core industries allows us to produce technical, engaging content that resonates with your audience, without needing a lengthy onboarding process.

Yes, we often collaborate with internal marketing staff to augment their capabilities or fill in content gaps. We also work with companies that don’t have an in-house marketing team. Either way, we function as a seamless extension of your team.

Check Out Our Blog Posts

Blog Post Roger
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Blog Post Omega
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Blog Post Delta
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