Horticulture

Grow Trust, Not Just Traffic

Your audience is looking for practical insight, not repeat information. Whether you’re selling soil sensors, managing a seed bank, or offering greenhouse automation systems, your credibility is your biggest asset.

Encore360 helps you tell your story like a seasoned journalist would: clearly, intelligently, and rooted in field-level understanding.

We craft articles, whitepapers, and case studies that show the value of your solutions to growers, researchers, and manufacturers. With deep experience writing for horticulture audiences, we connect your brand to the people who actually make decisions.

We write like we’ve been in the field – because we have.

Who We Serve

We understand the horticulture industry and its ecosystem.

Whether you’re designing greenhouses, building automation platforms, or developing next-gen growing solutions, you’re part of a supply chain that’s constantly evolving. At Encore360, we’ve worked with a wide range of companies across the horticulture space, ranging from greenhouse and controlled environment agriculture (CEA) to nursery production.

We bring your voice to the forefront by speaking directly to your market, including:

Greenhouse Design & Manufacturing Firms

LED Lighting & Environmental Controls Manufacturers

Growing Media Producers & Nutrient Solution Providers

Plant health & IPM innovators

Automation & Sensor Tech Companies

Plant Genetics & Breeding Organizations

CEA & Vertical Farming Equipment Manufacturers

Industry Challenges We Solve

You’re selling expertise, but complexity can get in the way.

In horticulture, the buying cycle is long, the audience is varied, and the stakes are high. A misstep in how a solution is explained or when a message is delivered can stall momentum.

Here’s what our team helps you overcome:

Complex topics, simplified

You’ve got innovative products with detailed specs. We help translate that into value-driven messaging for growers, buyers, and manufacturers alike.

Long sales cycles

We develop evergreen and seasonal content that nurtures leads over time, keeping you top of mind until they’re ready to make a decision.

ROI hesitation

Capital equipment and infrastructure decisions require trust. We build that trust with content that clearly demonstrates your knowledge, efficiency, and long-term value.

Multiple decision-makers

From horticulturalists, to head growers, to owners, we customize messaging that will resonate with each stakeholder, helping them realize the value you bring at each stage of the project.

Seasonal purchasing windows

We align your content strategy with your customers’ growing seasons, timing blogs, emails, and campaigns with when they’re most impactful.

Our Approach

We bring storytelling to the science of cultivation.

Our team writes from experience. With backgrounds in journalism, horticulture reporting, and B2B content strategy, we approach your business like a story to be told, not a product to be pitched.

Here’s how we turn your insights into results:

1. Specialized content that connects

Whitepapers, blog posts, and tradeshow magazines that speak to both manufacturers and on-the-ground growers with clarity and accuracy.

2. Educational, evergreen resources

We create content that answers real questions, establishes your authority, and supports sales teams long after it’s published.

3. Case studies that prove performance

We dive into real-world success stories to highlight operational improvements, cost savings, and customer ROI.

4. Seasonally strategic execution

We build and deploy campaigns aligned with planting, purchasing, and budgeting cycles because timing is crucial.

5. Multi-channel, multi-touch delivery

From email newsletters to social posts to trade publications, we tailor distribution so your message reaches the right people, in multiple formats