Buy our Book
Contact us

Frequently Asked Questions

Got questions? We’ve got answers. Find quick solutions to common inquiries about our services and process.

What does Encore360 do?

Encore360 is a content marketing company specializing in content strategy and promotion for brands in our core industries: horticulture, water management, landscaping, cannabis, energy, and health & wellness. We believe the best way to produce original, valuable content for our clients is through journalism – original research, interviews, and storytelling. With this at the heart of our approach, we write all types of marketing collateral, including blogs, emails, social posts, tradeshow magazines, and more, all based around your company’s needs.

After meeting with you to discuss your marketing needs, we provide a customized proposal for a scope of work. From there, we’ll work together to identify internal sources to interview for content generation. After speaking with them, we’ll get to work creating your deliverables. We might pull contextual information or quotes from a single interview into a variety of content, such as a blog, a newsletter, and an infographic for social media.

We approach our content marketing as a journalist would, interviewing your team in a way that highlights their expertise. Instead of aggregating and repeating content that’s already out there, we inject original reporting into our content to create something new and worth reading. Not to mention, our expertise in core industries allows us to produce technical, engaging content that resonates with your audience, without needing a lengthy onboarding process.

Yes, we often collaborate with internal marketing staff to augment their capabilities or fill in content gaps. We also work with companies that don’t have an in-house marketing team. Either way, we function as a seamless extension of your team.

We do both, as all content needs strategic direction to ensure it aligns with your goals. Many of our clients come to us with a goal in mind but are unsure how to get there. We will work with you to clarify goals, define target audiences, and recommend content topics and channel distribution that align with your buyer’s journey. From there, we develop a detailed scope of work. You’ll always know what’s coming, how it supports your goals, and where each piece fits into the bigger picture.

Our clients are businesses in specialized, often overlooked industries like controlled environment agriculture (CEA), water and wastewater, cannabis cultivation, clean energy, and mental health. Some have a small marketing team looking for extra firepower, others have no internal marketing at all. What they all have in common is deep expertise and a need to communicate it more clearly. We help them grow their audience by turning that knowledge into smart, well-crafted content.

Yes, and we thrive on it. Our writers come from journalism and B2B trade publishing backgrounds, so we’re trained to dig into new topics quickly and ask the right questions. We don’t just repeat what’s already out there, we help surface the stories and insights that make your company stand out. Whether you’re dealing with nutrient delivery in hydroponics or regulatory shifts in water treatment, we create content that respects the complexity of your work and makes it more accessible to your audience.

We take the time to learn from the people who know your business best: your internal experts. We conduct structured interviews (often just 20–30 minutes) and use that source material to inform everything we create. We also review existing content, sales collateral, and competitor messaging to understand your positioning. The resulting content sounds like your brand because it’s built from your insights.
Yes, we offer design support for the content we create, particularly for white papers, trade show magazines, infographics, and social posts. We prioritize clean, readable layouts that align with your brand and enhance the storytelling. Every asset will look as good as it reads. If you already work with an internal designer, we’re also happy to provide copy and collaborate on final output.
Not in the traditional sense. We don’t run paid ad campaigns or respond to comments, but we do create high-quality, story-driven content for platforms like LinkedIn and Facebook. We help you build a consistent, thought-leadership-focused presence that highlights your expertise, people, and projects. We also provide post scheduling guidance and performance tracking so your team can execute with confidence.

We price based on scope and deliverables, not hourly rates. Most clients engage us on a monthly or project-based retainer, starting around $3,000 to $5,000 per month for a mix of content formats. Larger campaigns (like trade show magazines or full funnel strategies) are scoped individually. We’ll always provide a detailed proposal up front, with room to scale based on your budget and content goals.

You can expect more consistent visibility, deeper audience engagement, and content that earns your team credibility. We track visibility KPIs like website traffic, open rates, and social reach to understand what’s working and adjust our strategy as needed. While content is a long game, our clients often see early wins in sales conversations, partner feedback, and thought leadership positioning. The real value shows up when your audience begins to trust you before even reaching out.

After our initial discovery call, we typically begin onboarding and content development within 1 to 2 weeks. Interviews and drafts usually follow shortly after that, with final assets delivered within 2 to 3 weeks depending on complexity. If you’re preparing for a specific launch or event, we’ll build your timeline accordingly.

Still have questions?

Our team is ready to discuss how our journalism-first approach can elevate your brand’s authority.

Book a call