Meet The Team
Jim Gilbride
FOUNDER & CEO
Jim Gilbride is a media strategist turned content marketing leader with a track record of helping brands grow through smart, audience-driven storytelling. Before launching Encore360, Jim spent over two decades building and scaling B2B media platforms – leading sales, marketing, and content strategy across digital, print, and live events.
He’s led teams through industry disruption, guided content strategy for niche sectors like horticulture and water, and developed multi-channel campaigns that deliver measurable results. Today, Jim brings that experience to Encore360, helping clients turn deep expertise into content that informs, engages, and drives action.
Scott Anthony
PRESIDENT
Scott Anthony is a seasoned sales and client success leader known for building long-term partnerships and delivering results. With over a decade of experience in sales, marketing, and content solutions, Scott brings a deep understanding of what B2B clients truly need: not just more content, but the right content—strategic, relevant, and built to perform.
At Encore360, Scott serves as a trusted advisor to clients across horticulture, water, energy, and wellness sectors. He’s known for his hands-on approach, clear communication, and ability to translate complex goals into actionable marketing strategies. Whether helping a team launch a new product or scale their thought leadership, Scott shows up as a partner first—committed to making each engagement a success.
Eric Sandy
CONTENT DIRECTOR
Eric Sandy is a veteran journalist and content strategist with more than 15 years of experience turning complex topics into clear, compelling narratives. With a background in investigative reporting, longform storytelling, and multimedia production, Eric leads Encore360’s editorial direction, ensuring that every piece of content reflects both the client’s voice and the audience’s needs.
His work spans industries like mental health, water management, cannabis, and clean energy, where nuance and credibility matter most. Eric brings empathy, imagination, and precision to each project, anchoring our content in facts while elevating it through story. He’s certified in Content Marketing and SEO by HubSpot and deeply committed to the idea that the best content doesn’t just inform, it connects.
