Encore360 Blog
b2b content marketing
Dana Shugrue
February 25, 2026
The Subject Matter Expert Problem: How to Extract Gold Without Burning Them Out
Every time you ask for their time, you’re adding to
Eric Sandy
February 24, 2026
b2b content marketing
These Press Release Mistakes Are Costing You Media Coverage
Are you making these mistakes in your press releases? If
Dana Shugrue
February 18, 2026
b2b content marketing
5 Lessons B2B Marketers Can Learn From the Super Bowl
B2B marketers can learn a lot from Super Bowl commercials.
Dana Shugrue
February 10, 2026
b2b content marketing
Don’t Just Report on a Trend, Make it Actionable
As a marketer, it’s your job to frame industry trends
Dana Shugrue
February 5, 2026
b2b content marketing
How to Pitch to a Trade Publication and Actually Get Published
Here’s how you can bridge the (surprisingly wide) gap between
CGM
February 4, 2026
You Don’t Need More Tools. You Need Better Habits.
Your content problem isn’t a tool problem. It’s a habit
Eric Sandy
February 3, 2026
b2b content marketing
You’re On the Same Level as Your Audience. Act Like It.
Here’s why treating your audience as your peers is essential
Dana Shugrue
January 29, 2026
31 Unusual Questions That Actually Reveal How to Market a Business
Here are some better marketing questions, the kind that surface
Eric Sandy
January 27, 2026
artificial intelligence
Don’t Forget What Makes Your Content Human
While AI can clean up your articles and improve how
Dana Shugrue
January 22, 2026
Sending a Stronger Message: Why Sales and Marketing Need to Communicate
A joint team meeting is all it takes for sales
Scott Anthony
January 21, 2026