Encore360 Blog
How to Structure Your Week to Preserve Your Writing Practice
For content marketers who are drowning in “content” and starving
Eric Sandy
December 8, 2025
audience
Your Audience Isn’t on Your Website (And That’s Okay)
Your audience isn’t waiting on your website. Meet them where
Allison Gray
December 4, 2025
15 Ways to Radically Simplify Your Content Practice
The problem with most content advice is that it makes
Eric Sandy
December 1, 2025
b2b content marketing
“We Don’t Have Time for Content”: Five Content Objections Destroyed
The five most common content marketing objections and how to
Allison Gray
November 19, 2025
Start an Internal Newsletter Before You Launch Anything Public
You can’t build a media brand if you don’t know
Eric Sandy
November 16, 2025
b2b content marketing
Why Frequency Builds Trust (Not Annoyance)
Consistent publishing doesn’t annoy your audience; it earns their trust.
Allison Gray
November 13, 2025
Winning AI Citations: Structure Content Like You’re Teaching, Not Selling
Your prospect just asked ChatGPT a question about your industry.
Eric Sandy
November 10, 2025
impression-first marketing
The Metric Everyone Underestimates: Impressions
Before anyone clicks, they notice, remember, and recall. And that’s
Allison Gray
November 6, 2025
aligning sales & marketing
Why Sales and Marketing Still Work in Silos (And How to Fix It)
If sales and marketing rarely talk, you’re losing deals. Discover
Allison Gray
November 5, 2025
Eric Sandy
November 4, 2025
Why Less Is More in B2B Content (Notes on Securing Your Smallest Viable Audience)
Marketing legend Seth Godin has spent years championing a counterintuitive
Eric Sandy
October 27, 2025