Encore360 Blog
Stop Doing More. Start Doing What Matters.
Here’s the uncomfortable truth: The goal isn’t to do more
Eric Sandy
January 20, 2026
analytics
What NOT To Do When Sharing Your Content Online
Making these mistakes when you post online could tank your
Dana Shugrue
January 15, 2026
AI Didn’t Kill the Writing Advantage. It Made It Stronger.
The people who write publicly—not to market, but to
Eric Sandy
January 12, 2026
b2b content marketing
Are You Marketing Content or Just Promoting Your Brand?
Publishing engaging, informative articles builds audience trust and establishes credibility
CGM
January 12, 2026
Don’t Build a Funnel. Build a Front Porch.
Build something people actually want to return to.
Eric Sandy
January 6, 2026
b2b content marketing
Immersing Yourself in an Industry Is Essential to Understanding It
These five tips will help you understand the ins and
Dana Shugrue
January 5, 2026
b2b content marketing
The Best Marketing Strategy Can’t Be Measured. Here’s Why
Effective marketing relies on human connection, a metric that can’t
Dana Shugrue
December 19, 2025
b2b content marketing
Are You Building an Audience or a Community?
The best B2B content isn’t created in isolation. Discover tactics
Allison Gray
December 17, 2025
The ‘Storyteller’ Gold Rush: Why Every Company Is Suddenly Hiring Like a Media Brand
Corporate America is scrambling to hire people who can think
Eric Sandy
December 15, 2025
b2b content marketing
Stop Pitching Your Product in Every Blog Post
Here’s how taking a content-first approach in your B2B marketing
Dana Shugrue
December 11, 2025
analytics
The Hidden Pattern That Doubled Our Client’s Email Open Rates
Discover how shifting one client’s email send time nearly doubled
Allison Gray
December 10, 2025